EnhanceMyApp Podcast

A developer’s guide to all the great services, tools and information available to improve your mobile app.

Tune in for tips and tricks and hot industry trends around monetization, analytics, game design, UA and more!

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09: How to Avoid SDK Fatigue


Aug 20, 2018 - We speak with Enhance’s Co-Founder and CEO Chris Hughes and CTO Luke Mitchell to discuss SDK fatigue, which is an industry term coined to embody the overall feeling a developer has when having to spend time managing yet another third party SDK. Joining us today are: Chris Hughes CEO, Enhance Luke Mitchell CTO, Enhance For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693

08: Is Header Bidding Replacing The Waterfall?


Aug 06, 2018 - We are here to talk about a new technology that’s taken the mobile advertising industry by storm. Header bidding is one of the biggest buzzwords of 2018, and we’ve invited VP of Publisher Platforms at InMobi to chat with us today and to help our listeners better understand this new technology, what it is, how it works and ultimately how this will affect mobile developers. Joining us today are: Andrew Gerhart VP of Publisher Platforms, InMobi For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693

07: A Mobile Developer's Guide to GDPR


Jul 23, 2018 - In this episode of the EnhanceMyApp podcast, we sit down with a panel of mobile app industry experts to discuss the new General Data Protection Regulation (GDPR) that went into effect in May this year. We know there’s still a lot of confusion out there pertaining to these new policies, especially regarding how it will affect mobile developers and their apps, so we hope you enjoy this very insightful roundtable on the topic. The experts joining us today are: Eldad Ben Tora, CEO of KIDOZ Eric Dawson, Advertising and Game Analysis for Concrete Software Zachary C. Strebeck, Attorney at Law Bruce Gustafson, CEO of Developer’s Alliance For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693

06: Kickstarting Your Game


Jul 10, 2018 - In this episode of the EnhanceMyApp podcast, we chat with Anya Combs (Senior Games Outreach at Kickstarter) about creating effective crowdfunding campaigns. For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693

05: How to Develop Mobile eSports Games


Jun 26, 2018 - In this episode, we’re joined by Devin Becker, eSports commentator and indie game designer to chat about the emerging mobile eSports market. He shares insider knowledge about a variety of topics surrounding the world of competitive gaming, and offers tips for mobile developers who are interested in breaking into the eSports development arena. For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693

04: Successful Mobile Ad Strategies


Jun 12, 2018 - There are many ways to earn revenue from your mobile app, but one of the more popular, and lucrative approaches, is from ads. They’re easy to setup, and offer a way to earn revenue off your non-paying users, but some forethought is required to maximize earnings without annoying your users. In this episode of the EnhanceMyApp Podcast, we chat with Chocolate and ZPlay about mobile ads from the ad network perspective. For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693

03: Monetization Strategies


May 29, 2018 - In this week's podcast, we discuss mobile app monetization with Trevor Williams, Senior Director of Monetization at Hi-Rez Studios. Even though Hi-Rez mostly focuses on in-app purchases for their free-to-play games, the principles discussed in this episode should prove incredibly valuable for your overall mobile monetization strategy. For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693

02: User Acquisition Strategies


May 15, 2018 - We speak with David Hu, Director of User Acquisition & Monetization @ NCSOFT, about how to obtain new users with and without a huge budget, and how to properly analyze that user acquisition data and create a monetization strategy for your mobile app. For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693

01: Building a Mobile Game


Apr 30, 2018 - Indie game developers, Damien Crawford and Robert Podgorski, join us for a discussion on building your first mobile game that includes game jams, how to spark your creative juices, the importance of user feedback in the development phase, and how tweaking features can improve the user experience. For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693

00: Preview


Apr 17, 2018 - A preview of topics and trends covered in the EnhanceMyApp podcast. For more information on Enhance - enhance.co Music by djcryogenetic.newgrounds.com/ Source: www.newgrounds.com/audio/listen/338693